Every year Booker’s releases new small batch expressions, each with its own unique label that highlights the special meaning in the bottle. Worked closely with the brand team to identify how best to represent each story as an image. Illustrated three labels for 2019, created in a style similar to old scratchboard drawings to stayconsistent with previous editions.Released throughout the year, the illustrations and labels tell the stories of one woman’s crucial role, how employees can tell which barrel has the best product, and Booker Noe’s favorite meal.
