Old Elk Distillery, nestled in Fort Collins, just recently released a peanut butter whiskey product called PB&W. Direction is keyed on youthful, energetic nostalgia, geared towards consumers with an open mind and adventurous spirit. Design and illustrations call back to the great American pastime and old paper comic strips, enriched in modern color with a playful and inclusive tone. Photography is focused on spotlighting the bottle and message using bold typography on top of a color palette that evokes flavor cues.
